Skip to main content

Hooked Nir Eyal

 Hello my fellow book lovers! In Hooked, Nir Eyal demystifies the psychology behind habit-forming products through a powerful, four-step framework—the Hook Model. This insightful methodology guides creators to engineer lasting user behavior by cycling through Trigger, Action, Variable Reward, and Investment. Eyal showcases how top digital platforms harness this loop—leveraging internal triggers like boredom or FOMO and coupling them with variable rewards and user investments—to embed themselves into daily routines.

https://youtube.com/shorts/Z_byKMIZcl0

In essence, Hooked offers both a masterclass in human-centered design and a cautionary tale—showcasing how our behaviors can be shaped, for better or worse, through thoughtful product design. Thanks to my employer, Instahyre, for this helpful book! I am Axat.

Comments

Post a Comment

Popular posts from this blog

Quotes

I don't think of the past. The only thing that matters is the everlasting present. W. Somerset Maugham Ralph Waldo Emerson - "To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment."
Post a Comment
Read more

A Cascade of Conversations.

It is a convenience to not have to type a datestamp, so I waste a line on it. The conversation I had with Mr. Malik was hurried; if its depth were to be mapped by sonar, it would be very irregular. The air time was pretty evenly divided, I think, although I know my egotistical thought process gives me way more credit than I'm due for. Still, no, wait, not still, I also committed a grave error of leaving out a person from my life history, despite saying in the same conversation, at a different point of time, words to the effect that a nurtured grievance tends to intensify negatively over time. I hope I have not slipped up too badly. Mahak pressed the red button when I called right now. With Mum, I knew in my heart she knew I was going to be serious about Mahak. Hence, at an opportunistic moment was exploited to full advantage, meaning no negativity whatsoever, and Mum accepted the news with good humor; I think her apprehensions are going to wait till December. Now, I have two things...
Post a Comment
Read more

Money

By Pink Floyd Excellent song. The lyrics pertain to (most probably) the group's experience itself. As such, it is funny and humorous, poking fun at the system of media barons and "chart" economics.  I relate to it even more these days, when all I need is money. I am at peace, content, moksha-esque, even - but I do need money for subsistence. Which reminds me , how do I monetize my writings? Time to fire up the Vaio. 
Post a Comment
Read more